10 Reasons your Business needs a Brand Identity

Thursday 18 March 2010 | Keith J. Hamilton


main banner 10 Reasons your Business needs a Brand Identity
 
Having a brand identity in today’s competitive business market is no longer an option. It’s required. A brand identity is essentially a promise from businesses to their customers. Depending on the company and the nature of their business, it can be excellent service, exceptional products or affordable prices.

This post will focus on the reasons as to why a business necessarily needs a brand identity in its arsenal to grow and expand:
 

1. Establishing a Business – There is simply no better way to announce your arrival in the business world than by branding your identity. It creates a good impression in the eyes of potential customers. And makes them feel relaxed. A brand identity portrays a compelling image of the company’s vision and shows that they have been around for some time and are here to stay.
2. Go Beyond The Competition – A strong brand identity can single handedly position a company well above its competition. The main reason for having a brand identity is for customers to relate to and choose you instead of the competition.
3. Add the WOW effect – A unique and attractive brand logo can be enough to make up a customer’s mind on its own. Many times customers are completely intrigued by a company’s logo and willingly give them business.
4. Create Credibility – Company logos, websites and business cards make for great brand identities. They also make the company look more credible, professional and experienced. This approach works brilliantly for companies who envision themselves as experts at their relative fields.
5. Increase in Sales & Revenues – A brand identity acts as the final piece in a puzzle to complete a company’s portfolio. It plays a vital role in increasing sales and revenue for a company. Customers feel confident in taking their business to a company that is complete in every sense.
6. Stand Out from the Rest – Businesses tend to acquire brand identities at the earliest convenience as it provides them with the perfect opportunity to show why they are different from the rest and what separates them from the competition.
7. Produce the “Bigger” Look – If used appropriately, a brand identity can effectively make the company appear as a big establishment. Many customers looking for a long term business relationship strive for this. They want to do business with a company that will be around for a long time.
8. Easy Recognition – An attractive brand identity is likely to create an ever lasting impression on potential clients as they are more likely to remember you than your competitors, based solely on the uniqueness of your company’s website or logo.
9. Attract More Clients – A brand identity speaks volumes about a company’s commitment to its existing customers and how it intends to provide quality solutions to potential clients. Clients looking for such ideals will instantly recognize these attributes. A brand identity is an eye-catcher and a proven way to attract customers.
10. Keeping up with Time – Simply put, every company needs a brand identity in today’s cut throat business market as a means of survival. The importance of a brand identity cannot be ignored. It plays an integral part in keep the company afloat and breathing.
A brand identity goes a long way, provided businesses use it smartly and efficiently. It will create a professional image of the company, something that prospective clients desperately seek in whoever they do business with. It will also provide them with a sense of security and peace of mind about their joint business ventures with that company. This in turn will help build long term trust with existing clients and establish valuable relationships with new ones. When all is said and done, a brand identity can make all the difference between a customer picking you or your competition.
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    27 users responded in " 10 Reasons your Business needs a Brand Identity "

      • Calgary Painters Says:
        April 12th, 2010 at 6:42 pm

        So very true. I know my company invested in an identity and it makes a huge difference over the competitors. As a Calgary Painting company, when we do quotes, 9 out of 10 times people go with us because we have a good logo and nice looking quote forms. Default font names on a photocopy just don’t compete.

      • Free Websites Says:
        April 20th, 2010 at 9:53 pm

        Hi I just now thought I’d post to let you know that this blog formatting isn’t coming through so well on the K-Melon browser. Great blog otherwise, added you to my RSS feed.

      • Keith J. Hamilton Says:
        April 21st, 2010 at 6:52 am

        @Otha Rumney: You can subscribe to our RSS feed by clicking on the orange button at the top right corner of the page. Hope that helps :)

      • Tempie Ptaschinski Says:
        April 22nd, 2010 at 1:48 pm

        I always enjoy reading spot on articles by an author who is obviously knowledgeable on their chosen subject. I’ll be watching this post with much interest. Keep up the great work, till next time

      • Maurice Schroot Says:
        April 23rd, 2010 at 10:46 am

        I stumbled upon your post from Yahoo. I don’t have any extra info to add to this. I just placing my comment here because when i created my own blog i didn’t see so many comments and thought that visitors didn’t actually read it. Keep blogging. It’s a good form of expression and knowledge. I see lot of comments to your site so you don’t fit to this category but just a friendly bump post doesn’t hurt. Regards….

      • Simon Says:
        April 25th, 2010 at 10:52 pm

        I always enjoy reading spot on articles by an author who is obviously knowledgeable on their chosen subject. I’ll be watching this post with much interest. Keep up the great work, till next time

      • Dave Says:
        April 26th, 2010 at 5:24 pm

        I always enjoy reading spot on articles by an author who is obviously knowledgeable on their chosen subject. I’ll be watching this post with much interest. Keep up the great work, till next time

      • Gavin Head Says:
        April 28th, 2010 at 2:03 pm

        These are great points and I agree with them. Just remember that your brand is more than just the visual element that helps others identity it. It is about what it stands for, its promise to customers, how it fits in the marketplace with other brands, and about the thoughts and emotions that your customers- and the marketplace in general- have about your company and its products and services. Therefore, proper development of any brand starts with sound strategy, which is then communicated through the brand’s identity (visual elements such as your logo, colors, symbols, and typestyle, even auditory elements such as a jingle) along with your brand name, slogan or tagline, and your marketing messages.

      • Jonah Estimable Says:
        May 5th, 2010 at 11:22 am

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      • gower holiday homes Says:
        May 12th, 2010 at 8:23 pm

        I didn’t quite get the point this when I first read it. But when I checked it out a second time, it all started to make sense. Thanks for the idea. Absolutely something to spend some time on.

      • Lekisha Bovard Says:
        September 3rd, 2010 at 1:06 pm

        I venture there are loads of individuals like me, who happen across varied strong blogs or sites by chance. Your blog seems to feature a solid community and a good blogosphere presence. Its healthy to hold absorbing and various views on issues.


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