2010 March | MycroBurst

Archive for March, 2010

10 Reasons your Business needs a Brand Identity

Thursday 18 March 2010< | Keith J. Hamilton

Having a brand identity in today’s competitive business market is no longer an option. It’s required. A brand identity is essentially a promise from businesses to their customers. Depending on the company and the nature of their business, it can be excellent service, exceptional products or affordable prices.

This post will focus on the reasons as to why a business necessarily needs a brand identity in its arsenal to grow and expand:

1. Establishing a Business – There is simply no better way to announce your arrival in the business world than by branding your identity. It creates a good impression in the eyes of potential customers. And makes them feel relaxed. A brand identity portrays a compelling image of the company’s vision and shows that they have been around for some time and are here to stay.

2. Go Beyond The Competition – A strong brand identity can single handedly position a company well above its competition. The main reason for having a brand identity is for customers to relate to and choose you instead of the competition.

3. Add the WOW effect – A unique and attractive brand logo can be enough to make up a customer’s mind on its own. Many times customers are completely intrigued by a company’s logo and willingly give them business.

4. Create Credibility – Company logos, websites and business cards make for great brand identities. They also make the company look more credible, professional and experienced. This approach works brilliantly for companies who envision themselves as experts at their relative fields.

5. Increase in Sales & Revenues – A brand identity acts as the final piece in a puzzle to complete a company’s portfolio. It plays a vital role in increasing sales and revenue for a company. Customers feel confident in taking their business to a company that is complete in every sense.

6. Stand Out from the Rest – Businesses tend to acquire brand identities at the earliest convenience as it provides them with the perfect opportunity to show why they are different from the rest and what separates them from the competition.

7. Produce the “Bigger” Look – If used appropriately, a brand identity can effectively make the company appear as a big establishment. Many customers looking for a long term business relationship strive for this. They want to do business with a company that will be around for a long time.

8. Easy Recognition – An attractive brand identity is likely to create an ever lasting impression on potential clients as they are more likely to remember you than your competitors, based solely on the uniqueness of your company’s website or logo.

9. Attract More Clients – A brand identity speaks volumes about a company’s commitment to its existing customers and how it intends to provide quality solutions to potential clients. Clients looking for such ideals will instantly recognize these attributes. A brand identity is an eye-catcher and a proven way to attract customers.

10. Keeping up with Time – Simply put, every company needs a brand identity in today’s cut throat business market as a means of survival. The importance of a brand identity cannot be ignored. It plays an integral part in keep the company afloat and breathing.

A brand identity goes a long way, provided businesses use it smartly and efficiently. It will create a professional image of the company, something that prospective clients desperately seek in whoever they do business with. It will also provide them with a sense of security and peace of mind about their joint business ventures with that company. This in turn will help build long term trust with existing clients and establish valuable relationships with new ones. When all is said and done, a brand identity can make all the difference between a customer picking you or your competition.

Tags: Brand Identity, corporate Identity, Small Business, small business brand identity

Logo Design Contest Highlights – February 2010

Monday 15 March 2010< | Keith J. Hamilton

14 Comments

Once again we bring to your our collection of winning logo designs. Thanks to our exceptionally talented design community on MycroBurst, February 2010 saw a showcase of some of the best creative craftsmanship yet. Here we are posting only a few of the handpicked designs.