yellow pages banner 7 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3]
In our previous posts, we covered various aspects of social networking. We talked about the important social media websites that small businesses are capitalizing on in order to gain exposure and visibility in their respective fields. We also went over the significance of social bookmarking and how small businesses can and are incorporating it in their infrastructure to gain their fair share in today’s competitive marketplace. In this segment, we will conclude the series on social networking and focus on its third and final niche – Yellow Pages Websites.

Yellow Pages websites are an indispensible tool for locating and connecting with businesses and people. They also offer a great mode for learning about business products. Below we will discuss a few popular and useful Yellow Pages websites which small businesses must incorporate in their marketing strategy.

1. Foursquare – Let the Neighborhood Know You are Here
logo1 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] Foursquare is an amazing web and mobile application that small businesses can use to establish themselves within their local communities. It is essentially a business finder and a social city guide in one, along with a few nifty features making it a very interactive and informative website. Users can “check in” at a place of business and rate their services, products or the company. Points are awarded for checking in. The user with the most check-ins in the city is crowned mayor of that company. Foursquare currently has around 500,000 users internationally.
2. Yelp – Help Your Business With It
logo2 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] Over 31 million people access Yelp every month ever since its inception in 2004, making it a very lucrative website for all small businesses. Yelp is ranked within the top 150 internet websites in the United States. Visitors can use its online search features to gather basic information about businesses. Each business has its own 5 point rating and reviews. Visitors can use this rating to get a good idea about the quality of their service.
3. Switchboard – Connect with Your Target Audience
logo3 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] Switchboard.com provides a quick and efficient way for people and businesses to connect with their target audience. It was launched in 1996 and has since become the pioneer in online yellow pages. It was the first yellow page company to introduce interactive internet display ads. A unique feature about Switchboard is that it keeps a detailed record of consumers who are looking for specific products and are ready to buy. This information helps small businesses to establish and grow their presence on the web.
4. SuperPages – Connecting With the Right People
logo4 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] One of the popular Yellow Pages websites, similar to Switchboard, in terms of services is SuperPages. Visitors can look up businesses information, find friends, browse cars and even examine detailed maps and get driving directions. SuperPages is unique in the sense that it offers consumers a Super Guarantee, helping them connect with the right business.

5. YellowPages – Innovative Searching via Cell Phone
logo5 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] YellowPages is another viable website where consumers can look for local information and services. They have a huge database comprising of over 20 million local business listings and they perform over 150 million business searches every month. YP.com allows you to find and discover all kinds of local information. Whether you want to shop for a car or need information about a local event, this website gives you the convenience of enhanced search with local activity features. YellowPages also offers YPMobile service which enables you to get all their features of search on your cell phone.
With the breadth of services the Yellow Pages websites offer they should be included in the marketing plan of all small businesses. By actively participating on these websites and by keeping your company profile up-to-date, companies can successfully increase their market presence in their relevant industries.

Hope you enjoyed this social media series for small businesses.

Do let us know your thoughts and views!

1. Twitter – Innovative and Efficient:

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    12 users responded in " 5 Yellow Page Websites for Small Businesses – Get Connected! [Part 3] "

      • adsense Says:
        September 30th, 2010 at 10:08 pm

        Hey, I found your website @ yahoo and i have read a few of your other posts. I like what u post! I just added you to my Google News Reader ;) . Keep up the good work . Look forward to reading more from you in the future.

      • free DSi points Says:
        December 19th, 2010 at 11:08 am

        There is great information in this post. I like how you put things. I’ve added this blog to my bookmarks and will continue reading your work. I did get some errors with how quick this post loaded. Might be something to fix.

      • wczasy Says:
        August 8th, 2011 at 2:46 pm

        very interesting article. I believe that such websites are the most valuable, since communicate reliable information and not rumors. Keep it on.


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