Crowdsourcing – Why not?

Wednesday 17 February 2010 | Keith J. Hamilton


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Crowdsourcing has been in the spotlight ever since its inception in 2006. Unfortunately, inaccurate information and poor judgment has led many people to jump the gun when it comes to its true potential. Feeling threatened by the positive impact it can have on businesses, critics have come up with their own set of faults and blown them out of proportion.

In point of fact, this ingenious problem solving strategy is the most efficient and effective marketing technique a company can have in its arsenal. Even though crowdsourcing is designed primarily to assist business establishments reach quality economical solutions, it also assists participants in numerous ways, making it one of most promising marketing strategies of the 21st century. Here are just some of the areas where crowdsourcing shines.

Crowdsourcing Offers Brisk Economical Solutions
This is arguably the best and the most appealing feature of crowdsourcing. Since there is virtually no limit on the number of participants, a client can end up with numerous options for their project in a very short amount of time. Crowdsourcing also provides, specifically the startup and small businesses a chance to find quality solutions in a modest budget. All that is left is for the client to do is provide feedback and decide which option is in the best interest of the company. This makes crowd sourcing a very cost effective strategy. post img 1 Crowdsourcing – Why not?

Access to a Much Larger Talent Pool
Another exciting feature of crowdsourcing is that it enables the client to tap into a vast pool of talent that can aid and assist them with their queries. This way they are not limited to one inspiration or idea. Instead, clients can now get the feedback from numerous qualified individuals, and get competitive ideas for their design solutions. Given the right choice of crowdsourcing marketplace and proper incentive, startup companies can now achieve beneficial results. Now small businesses can weave their way out of today’s economic catastrophe with affordable solutions and no longer have to depend on hiring big shots of the industry. post img 2 Crowdsourcing – Why not?

Better Understanding of Customer Needs
One thing to remember about crowdsourcing is that while it may involve a large number of individuals working for the client, they are not company employees. In fact these are ordinary people who are either experts or amateurs in their relative fields. By giving them the opportunity to come up with a solution, clients can not only gain various options but also get the general idea about the demands and expectations of their customers and target audiences. post img 3 Crowdsourcing – Why not?
Opportunity for Others to Shine
So much has been said from the client’s point of view but what about the participants? Crowdsourcing provides a golden opportunity for the contest participants to apply their talents and get noticed by everyone. These participants can be almost anyone – students or novice designers just entering the field of graphic designing or expert freelancer designers who do this for a living. Crowdsourcing serves as a great way for them to learn from others and hone their skills to better assist clients in their future projects. Every participant walks out of a crowd sourcing event better than before. Almost all crowdsourcing events come with cash incentives or valuable prizes to further motivate and entice qualified individuals to participate. post img 4 Crowdsourcing – Why not?
Crowdsourcing is not just popular with private businesses. State and local governments as well as non-profit organizations and startup businesses aggressively pursue crowdsourcing as a means to gather prompt data and quality solutions. Crowdsourcing is breaking down the traditional structure of the business world, broadening the corporate domain and bringing versatility of the innovative minds together. The pressing question to ask therefore is not “Why crowdsourcing?”, but “Why Not?”
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    85 users responded in " Crowdsourcing – Why not? "

      • Ben Thomas Says:
        February 18th, 2010 at 9:04 pm

        Wow Great Post very informative and detailed i agree with Frazer it is important to have the right model. It is great to get your product or business out there in front of as many people as possible but if you don’t understand the people you are reaching you can be wasting your time. Not to mention untargeted markets are not really markets at all and can damage your brand if you are constantly misunderstanding the prospects. Even once you have the customer you must constantly find out there needs so you can supply them exactly what they want or they will go elsewhere right to your competition.

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        March 17th, 2010 at 3:43 am

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      • city Says:
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      • Keith J. Hamilton Says:
        March 25th, 2010 at 5:57 am

        @pirmasens nagelstudio: Your views are respected and appreciated. Do tell me how you feel about the concept of crowdsourcing?

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        March 27th, 2010 at 2:17 am

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      • Tatiana Says:
        April 11th, 2010 at 10:45 am

        Hi Keith,

        Great article. Thank you.
        I agree that two heads are better than one, and that still more heads will yield even better results. Crowdsourcing is about gathering inspiration from those who are central to every marketing communication: the customers. Crowdsourcing is an approach that allows businesses to set a budget for their needs and have a crowd of professionals work towards the best solution.

        with kind regards,
        Tatiana Andrushko
        http://world4brains.com

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        April 29th, 2010 at 3:27 am

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      • Steve Says:
        July 14th, 2011 at 8:39 pm

        Personally, I am quite on the fence regarding the use of a crowdsourcing site for a logo design. It is still a touchy issue for most designers who said that crowdsourcing is a no-no for obtaining a logo design. I have tried crowdsourcing before and I know the risks involved but it comes within the territory. But there are other no-frills logo design websites online such as logobee.com, logodesignstation.com, logoyes.com, etc. which are actually great in getting a professional logo design at a fraction of the price and minus the risks of crowdsourcing (plagiarism is one of them). Seeing that there are no consultation services, the price is significantly lower than that of conventional design firms. For instance, I have tried logodesignstation.com and the experience was indeed a positive one. I managed to get my business logo design at an affordable price and the turnaround time was great as well. Highly recommended. Although crowdsourcing for logo designs could be a bane for some, many find it to be a viable alternative to get a fast logo on the cheap. It all depends on the individual actually.

      • John Says:
        September 4th, 2011 at 11:56 am

        On the topic of crowdsourcing though i have realised that when i do use it i wont for web design or logo design, but i will probably use it for a bit of market research and feedback.

      • Trendy Tattoo Says:
        December 29th, 2011 at 4:27 pm

        Interesting article. However, I still believe that the transparency for the individual is important. His/her privacy is used for the benefit of the “crowd”. It has a Big Brother effect where the cameras keep rolling even when you do not know it. I believe that the individual has the right to chose, and has the option to accept this kind services of crowd sourcing yes or no.

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        January 31st, 2012 at 11:59 am

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