For any work of art that is on public display, criticism is bound to arise.  If your art work is your only source of earning, then you definitely need to master the art of handling criticism positively.  Graphic designers are just as prone to criticism as any other creative artist. When you work for clients, you are destined to come across criticism that may target your artistic sense, creative originality and technical skills.

One way to help dealing with criticism is to be aware of your weaknesses. Here are a few more tips to help turn criticism into positive feedback:

1.  Never Lose Your Cool

If you have anger and ego issues, there’s a tough road ahead. Remember to never lose your cool, even if you think your client may be wrong.  Cool down first and send him a polite reply explaining why you did what you did and that you appreciate his feedback. Being calm, cool and collective will result in a better ending.

Your client might not understand certain issues as well as you do, but perhaps you need to reconsider his/her statements.  Ask yourself if you understand his/her views perfectly. Put yourself in their shoes and try to think from their perspective before you develop an opinion on their criticism.

2.  Don’t Take It Personally

Just because your work has faced criticism, doesn’t mean that you are a loser.  Relax.  Even the best of designers face the worst criticism and survive. This doesn’t stop them from being the best and it doesn’t stop them from trying harder. Everyone makes mistakes and as art is open to interpretation.  Try not to take a critic’s voice to heart.  Believe in your work and continue to improve your skills, but always be aware of what you’re creating to avoid making silly mistakes.  Sometimes it’s these mistakes that take away your excellent work credit.

3.  Avoid Being Egocentric

Yes, we all have an ego that prevents us from taking criticism positively.  But, while it’s good to be proud of your work, it’s unhelpful to be egotistic about it.  Most of us develop a defense mechanism the moment someone comments on our work.  Don’t be like that. Curb your ego, develop a listening ear and understand what your client is trying to say.

Contrary to belief, a client will not be unreasonable on purpose. There is typically logical thinking behind the criticism. Perhaps you don’t understand your client’s services or your research is lacking. Do your best to understand what the client wants and ask him/her to be more specific.  If needed, modify your work and send a professional response. Before you let your ego get the best of you, remember that you are at the receiving end. Whatever you say or do will influence your earnings. Do you want to give up just because your ego didn’t allow you to take criticism positively?

4.  Never Argue With a Client

Even if you believe you’re 100% right, never argue with a client. Communicate instead. Ask what s/he expects from the design and what improvements s/he requires. Arguing will make a situation such as this more dramatic.  If you think the client is still being unfair even, present facts politely with proof and reason with him in a very professional manner.

5.  Avoid a Careless Attitude

Some designers tend to have an “I don’t care” attitude, which is not good. When you are careless and don’t care about your client’s requirement, it shows in your work. Bad attitude is likely to hurt your career as much as bad work would. Be professional in your approach, your client might forgive your mistakes and be willing to give you another chance at making up.

At the end of the day, it depends on how confident, smart and professional you are. Develop these qualities and deal with clients in a positive and polite manner. It’s not just about the money but also about your reputation, this is harder to earn back if lost.

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1 user responded in " How to Handle Your Client’s Criticism Positively "

• Rahul Bhattacharya Says:
  December 21st, 2011 at 4:58 am

  Dear Team,
  This is an absolute nice and important post which should be followed.thanks a lot.
  Best REgards
  rahul4logos

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